Fred W. Hertrich III

President, Hertrich Family of Automobile Dealerships / Proprietor, Watercress Farm

In 1975, after graduating from Bucknell University with a BSBA in ’68, Mr. Hertrich became the youngest Ford Dealer in the United States, forming Frederick Ford Mercury in Seaford, Delaware. Today, he is the President of the Hertrich Family of Automobile Dealerships, representing 23 automotive dealerships, 13 Collision Centers and a long-term Leasing Company, ranking them in the top 50 privately owned retail automobile groups in North America.

Fred is also the proprietor of Watercress Farm, a 600-acre nursery in Paris, Kentucky. Under his ownership, 27 graded stakes winners and over 90 graded stakes placed or listed winners have been bred, raised and sold commercially from Watercress, including GI winner and champion, Shamardal and GI winners, Boys of Tosconova, Catholic Boy, Street Boss, Beyond Brilliant, Hit the Road, American Revolution, Pinehurst, Maxim Rate, and Juju’s Map.

Fred is honored to be on the Breeders' Cup Board of Directors and to help shepherd the vision of maintaining the Breeders’ Cup as the leading Thoroughbred race venue and life style event.