Theory Style Guide

Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.

Continuing a long standing tradition of celebrating fashion at the racetrack, Andrew Rosen, an avid equestrian and thoroughbred enthusiast, shares his picks of what to wear to the Breeders’ Cup. All styles are available at


Don’t miss your chance to see, and be seen with, the VIP crowd as you watch the world’s finest race horses compete on the track.

See and Be Seen

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